The dissemination activities undertaken in the JoC-HTA KA2 project has two objectives. The first objective is to target influential stakeholders and both inform them of our course and obtain their input into and support for our course objectives.
Our second objective is to develop a range of social media initiatives, which will provide a valuable method by which to disseminate our course to the wider general public.
Targeted Dissemination Activities with 'Stakeholders'
1. Dissemination Through Piperska
The United Kingdom participants have a long standing experience in working in Central and Eastern Europe. Two of the UK team had been founder members of the Piperska alliance which was founded in 2012 to provide support and develop networks between health policymakers in Central and Eastern Europe (CEE). Our close association with this alliance enabled the UK team to discuss and disseminate the structure and contents of the course widely amongst Piperska members. The feedback that we received was invaluable in optimising the structure and content of our course material. In addition it enabled us to promote the course informally to senior stakeholders in over 20 countries of CEE.
In addition to our informal dissemination processes it was also decided to provide a formal presentation at the March 2017 annual Piperska /MEDEV meeting in Barcelona. This took the form of a 30 minute presentation by Doctors Haycox and Godman presenting each aspect of the international collaboration and the course modules that had been developed by each participant. The feedback from the meeting was outstanding and emphasised the strong support that existed amongst health policymakers throughout CEE to take advantage of the extensive training opportunities that the course would provide for themselves and their staff at multiple levels in their organisations.
In addition to the widespread general interest in the course a number of stakeholders expressed a particular interest and offered their services as a 'steering group' with the aim of ensuring that the course content was specifically tailored to meeting the practical decision making needs of health policymakers in CEE. From this group we chose a subgroup of five senior policymakers with whom we worked most closely on course development and dissemination activities. These stakeholders were
DMITRY MESHKOV-RUSSIA: SENIOR HEALTH POLICYMAKER
ROBERT PLISKO -POLAND : DIRECTOR HTA HEALTH CONSULTANTS
KRZYSZTOF LANDA -POLAND : PREVIOUS VICE MINISTER OF HEALTH
PATRICIA VELLA BONANNO -MALTA : HTA ADVISOR TO EUROPEAN UNION
MARCIN CZECH -POLAND : CURRENT VICE MINISTER OF HEALTH
We are indebted to these senior stakeholders for their guidance and support in the development of our master’s programme.
2. Dissemination Through Ceestahc
We were also fortunate in being invited to present the course content of our masters programme to the 12th evidence based healthcare symposium of the Central and Eastern European Society of Technology Assessment in Healthcare (CEESTAHC). Our 30 minute presentation entitled 'Making sense of the evidence-a programme for developing enhanced HTA expertise in CEE' was an invaluable opportunity again to both develop our programme in line with the expressed wishes of stakeholders and also to effectively disseminate knowledge and awareness concerning our programme.
We also took the opportunity to invite our 5 senior stakeholder advisors to the meeting to deepen our targeted stakeholder involvement and dissemination. Our presentation was incredibly well received as evidenced both by the reaction in the room but also through evaluation of the feedback forms which we again used to obtain both advice and 'buy in' to our masters programme.
3. Generalised Dissemination Activities
In addition to our targeted dissemination activities the UK has developed a number of social awareness programmes in support of our course through the development of a Facebook and Twitter content in addition to official project website developed by the Coordinator. Each of these programmes has greatly enhanced the dissemination and general public awareness of our educational programmes.